At Williams Whittle, we’ve had the opportunity to work with many nonprofit organizations in the healthcare category. American Red Cross, Pan American Health Organization, American Institute of Cancer Research and Virginia Hospital Center (VHC) are only a few from our robust healthcare client list.
Our campaign for VHC won two MarCom Awards. The campaign included two :30s animated videos targeted at women to increase awareness of VHC’s OB/GYN services through all stages of life. We received the Platinum award for Portraits of a Young Woman and a Gold for Portraits of a Growing Family.
We continuously monitor healthcare marketing campaigns from all over the world to stay relevant and up-to-date on trends. This was not an easy task, but we picked out the top five-ish that really stood out to us.
MACMA: Manboobs
According to the World Health Organization, breast cancer is the most common cancer among women worldwide. On average, every two minutes a woman is diagnosed with breast cancer in the United States, according to the National Breast Cancer Foundation.
MACMA, Movimiento Ayuda Cáncer de Mama (Movement for Breast Cancer Help) is a nonprofit operating in Argentina. Their goal is to help women fight breast cancer by promoting prevention through early diagnosis.
Why we love it?
It’s relevant, funny and educational. It shows how to perform a self-examination to promote early detection of the disease. Because women’s breasts are censored on social media, they decided to use “man boobs” as men can get breast cancer too. The campaign was so successful that it won multiple awards. Read more on Welovead.com for details of this case study.
Hospice Casa Sperantei: See Beyond the ICU
Hospice Casa Sperantei is a leading NGO offering free palliative care in Romania. They launched this PSA to raise awareness about the hospital bed crisis in their country. The ad tells the story about how they helped terminally-ill cancer patients during COVID-19, when they were turned away from hospitals in Romania due to lack of beds.
Why we love it?
During the COVID-19 pandemic, the lack of hospital beds was a concern for most countries. This hospice released this PSA to remind us that there are other terminally-ill patients that need care too. It’s eye-opening with facts and images created in 3-D.
Charité Berlin: Printed by Parkinson’s
Charité Berlin printed 3-D everyday objects that are hard to use for patients diagnosed with Parkinson’s disease. They used patients’ kinetic and neurological data to print the objects to help raise awareness of the disease and encourage donations for research. The objects were exhibited in Berlin at Gallery Alte Münze and now are permanently exhibited in the neurology department of Charité to encourage patients to speak up about the disease and break the stigma. They also created a website to highlight the story of these six patients.
Sutter Health: A Thousand Things
In healthcare, it’s a million little things that count like a hand-written note from a nurse and some big ones like delivering a baby. The spot is localized by mentioning the donations to local communities.
Why we love it?
They do a walkthrough of the hospital and their services in a clever way. Their personalized attention to patients and care for the local community is what stands out the most.
Colorectal Cancer Canada: Give a Shit
Colorectal cancer is the second deadliest cancer in Canada for men. Colorectal Cancer Canada is a nonprofit organization dedicated to promoting awareness and education programs on colorectal cancer, supporting patients and their caregivers. This PSA launched as a Valentine’s Day “promo”. The gift is a box with everything you would need to take a stool sample at home to be screened for cancer. However, the FIT test on the box is only a reminder to speak to your doctor. They recommend you give this gift to someone between the ages of 50-74.
Why we love it?
It’s provocative and encourages you to take action – go to the website, tell someone about it, or give this gift to someone you care about. The PSA starts in a sensual way until they start talking about colorectal cancer, which is when you crack a smile. It’s clever and funny.
Here goes one more ad, because it was too cute to leave out.
Children’s Health: Get Well-evator
Children’s Health is a hospital for children located in Dallas, Texas. Their mission is to make life better for children. In this ad, they subtly promote their overarching services, but the main theme is how they make kid’s stay “fun” at the hospital with the well-evator. An elevator with 1,400 buttons!
Why we love it?
It’s a great outdoor advertisement creative for the hospital. The elevator seems to be located at a mall, reminding everyone that at Children’s Health “kids rule” and it’s there for when you need it.
Are you ready to take your healthcare marketing to the next level? Check out our website to learn more about how we create ideas that generate change for nonprofits.
