jmcdowell, Author at Williams Whittle Associates

16 09, 2019

10 Ways to Get Millions in PSA Value

jmcdowell2020-10-26T15:20:10+00:00Blog, PSA|

Whether you’re new or not to the nonprofit space, [...]

11 10, 2018

Tips For Creating A PSA That Will Get More Airtime

jmcdowell2020-05-12T15:58:16+00:00advertising, Blog, Nonprofit, PSA|

Public Service Announcements (PSAs) are the most powerful communications channel [...]

19 10, 2017

PSA Director Preference Survey

jmcdowell2021-04-28T18:54:50+00:00Blog, Data Tools, Measurement, Nonprofit, PSA, Uncategorized|

Most nonprofits that have public service announcement (PSA) campaigns develop [...]

6 01, 2017

PSAs: What you can and can’t say

jmcdowell2020-05-12T15:58:49+00:00Blog, PSA|

“What exactly can you say in a PSA (public service [...]

26 09, 2016

A survey of PSA Directors

jmcdowell2020-05-12T15:59:22+00:00Blog, PSA|

It's 2016 and that means less copy and more pictures. [...]

7 09, 2016

PSA spotlight: The girl empowerment movement

jmcdowell2020-10-27T18:18:10+00:00Blog, PSA|

Some of my favorite PSAs are about the amazing (and [...]

19 07, 2016

The 5 things we learned at the AMA Nonprofit Marketing Conference

jmcdowell2020-05-12T15:59:23+00:00Blog, Nonprofit|

Be sure to check out the graphic recordings of the [...]

7 07, 2016

My nonprofit mood board

jmcdowell2020-05-12T15:59:23+00:00Agency Life, Blog|

I was just listening to a podcast about creating a [...]

15 06, 2016

Mount Vernon Triangle DC Interactive Campaign

jmcdowell2020-05-12T15:59:23+00:00Blog, nonprofit marketing, Social Media|

The Mount Vernon Triangle Community Improvement District (MVT CID) has [...]

7 06, 2016

Not sure if you need to rebrand? Use our decision tree!

jmcdowell2020-05-12T15:59:23+00:00Blog, Branding|

About jmcdowell