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AICR Hires Williams Whittle for National Campaign

The American Institute for Cancer Research (AICR) has retained Williams Whittle for a national outreach program for their new initiative, [...]

“A picture is worth a thousand words.” It’s not one of the most quotable phrases for nothing. It’s because it’s [...]

I won’t say that marketing is war, but it is, at the least, a contact sport. You don’t get a [...]

I attend church at historic Christ Church in Old Town Alexandria. It’s “historic” because it has, er, history. Both George [...]

Don’t be fooled. Sometimes a refresh of your logo can be just as, if not more, tricky than creating a [...]

You produced a PSA, hired a distributor and now you login to the reporting system and you see your PSA [...]

I had two thoughts while reading the “How to Win Over Customers: Lessons From 8 Rock-Star Brands” from one of [...]

Rob Whittle, our President & CEO, recently wrote this: I will stipulate that PSAs are not for everyone. But many [...]

A few weeks ago, I was at lunch with a client discussing upcoming projects. Next up—their membership kit. We recently [...]

Beneath layers of marketing strategies (since sometimes it’s not direct) lies your ultimate goal: gain members and/or donors. When we [...]