blog
PSA Spotlight: Healthy Children
Just a few months ago I returned from my son’s two-year-old checkup with a new set of dietary and lifestyle [...]
PSA Spotlight: The Power of Network Connections
You may have seen PSAs featuring TODAY show anchors on NBC in February, a part of the new “Today Takes [...]
PSA Best Practices: Valuing Your Public Service Announcement Campaigns
Unfortunately, it never surprises me when I hear from nonprofits, their various agencies (fundraising, digital engagement, integrated marketing) or clients, [...]
PSA Spotlight: 3 great examples of how nonprofits have used video to say “Thank You”
It probably doesn’t come as a shock that nearly 60% of all respondents in a Forbes survey said they would [...]
Calling all nonprofits – the balance of asking and engaging
By understanding donor motivations, a nonprofit can develop a solid strategy to expand reach through marketing initiatives. We use research [...]
PSA Spotlight: Breast Cancer & Examples of Impact
Every day, nonprofits all over our country (and world, for that matter) are faced with the challenge of: 1) attracting [...]
I Love New Bid-ness!
If there were a new business consultant’s Hall of Fame, Stuart Sanders from Richmond, VA, would be on the first [...]
PSA SPOTLIGHT: Nonprofit storytelling at its finest
Storytelling should be at the heart of every nonprofit’s marketing strategy. Yet, even if it is, being a powerful storyteller [...]
PSA Spotlight: Use of a celebrity – Diabetes Awareness
One way for nonprofits to find a role for their celebrity connections is to ask them to star in a [...]
PSA Spotlight: Distracted Driving
User-generated content has evolved from its buzzworthy days in 2008 when Doritos ran a contest asking fans to create their [...]
